Questions AEC marketers should ask SMEs for marketing & thought leadership content

An AEC marketer’s knowledge extraction template

Great content and thought leadership doesn’t just happen in architecture, engineering or construction (AEC) firms. Your technical experts are busy, designing and building projects. Skilled AEC marketers know that to create substantive content that drives action, they must extract their subject-matter experts’ (SMEs) knowledge and then proactively manage the content creation process.

In this guide, you’ll find a list of questions you can ask your SMEs to develop a range of content. While some questions may seem similar, the repetition is designed to elicit responses that might not immediately come to a SME’s mind. Pick and choose the ones that work for you.

Fill out the form to the right to download our checklist.